Collecting Squishmallows
My new Hobby
This is Rorty :
You get these for Free when you buy a Happy Meal at McDonalds .
Anyone else Collecting ?
Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC and is owned by Jazwares, a Berkshire Hathaway company.
Squishmallows are round and come in a variety of colors, sizes, animals, and textures. The brand has created over 3,000 Squishmallow designs.
Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys.
Judd Zebersky, CEO and president of Jazwares, announced a strategic partnership with Kelly Toys in 2019 to "reinvigorate and expand distribution" of its Russ Berrie brand, which Jazwares had acquired in 2018. After collaborating for a year, Jazwares acquired Kelly Toys to expand its marketplace position and obtain additional marketplace licenses for the brand.
Kelly Toys was acquired by Jazwares, a Berkshire Hathaway company, in 2020.
The official partnership was announced in April of 2020 by Zebersky along with Kelly Toys and their parent company, Alleghany Corporation.[8] Kelly Toys Holdings was Jazwares' second acquisition following their acquisition of Wicked Cool Toys in 2019.